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Tourism Advisory Council (TAC)

Tourism Advisory Council Strategic Plan 2013

Purpose:  

The Meadowlands Liberty Convention and Visitors Bureau is the destination marketing division of the Chamber promoting the region and its assets to visitors and local residents.  The Tourism Advisory Council assists the MLCVB with growing this destination.  Members of the TAC must be an MLCVB member and work in the hospitality, attraction, amusement, catering/restaurant or tourism services industry.

Vision :  

MLCVB’s strategic plan is to increase its capabilities as the destination marketing organization for the Meadowlands Liberty region by expanding its diverse in-house capabilities for envisioning, developing and implementing programs that connect travelers to its tourism assets through its hotels, attractions/amusements, catering/restaurants and tourism services industries.  MLCVB represents its members and the region as a whole by delivering persuasive messaging and enticing programming to travelers and travel professionals.

Mission:

The MLCVB mission is to promote the Meadowlands Liberty region as a tourism, sports, entertainment, business destination that will result in economic growth.   

Values:  

Those serving as chairs of a TAC Committee should be a representative on the MRC Board of Directors  or have been an active participant for a minimum of one year.  Each must be able to commit their time to achieve the goals of its individual committee.  Each representative must possess good customer service standards, believe in the potential of the destination and put the visitor experience first.  Each chair or committee member must also be a member in good standing with the Chamber with regards to dues and invoices. 

Committee Structure

Vice Chair of Tourism – Robin Cuneo

TAC Executive Committee/Board Members:  

Name Organization Phone
AJ Bassani In Thyme Catering (201) 666-3353
Karen Davis-Farage RPM Raceway (201) 994-1300
Robert Klein Renaissance Meadowlands (201) 231-3100
Matthew Metz Sheraton Lincoln Harbor (201) 617-5600
Robin Cuneo Meadowlands Expo Center (201) 330-7773
Sally Altman Holiday Inn Hasbrouck Heights (201) 896-0500
Tom Bogdansky Freeman (201) 299-7423

 

 

 Current Active Committees:

Events and Promotions – Sally Altman, Chair

Helps Coordinate annual events and helps drive attendance to same

Marketing and Communications – Helene Mould, Chair /, Gina Calderon Vice Chair

Provides input on MLCVB marketing and advertising campaigns and Helps promote packages created by sub-committee

Revenue Development – Matthew Metz, Chair / Kim Schimenek, Vice Chair

Assists with identifying additional non-dues revenue opportunities! Identifying potential additional members for the MLCVB

Hospitality Sub Committee – AJ Bassani, Chair / Jim Evans. Vice Chair

Serves as ambassadors and helps new members make connections

Operations and Services – Robin Cuneo, Chair

Annually reviews the services that the MLCVB provides and makes recommendations